Clicks vs. Bricks – Digitalization in Real Estate

Real Estate is going digital – for a relatively short time now, the industry has been witnessing numerous “PropTechs” (“Property Technology” startups) coming up. PropTechs provide digital and scalable solutions for needs within or closely around the Real Estate industry. Compared to the FinTech cosmos, its “big brother”, the PropTech scene still appears a bit premature. According to the PropTech Accelerator blackprint booster, the community is still fairly young. Around 60 % of more than 200 PropTechs from the GSA-Region (Germany, Switzerland, Austria) were founded in 2014 or later.

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